Flanagan’s Irish Pub has been a staple in downtown Grand Rapids, Michigan for 35 years. Under new ownership, they needed to change the tone of their brand from a college bar to a relaxed, authentic Irish pub with a curated craft beer & whiskey list. Our rebrand was about elevating their look and feel while appealing to a broader audience, no longer being seen as a college bar but a welcoming atmosphere for all ages. Sophisticated, classic and undoubtably Irish — Flanagan’s brings heritage and culture of Ireland into the heart of Grand Rapids.