Space for Excellence
Agency // Pollen Studio
Editorial Direction // Jerome Rankine
Creative Director // Melanie Walby
Illustration // Miku
Photography // Brandon Werth
Writing // Michael Kleber-Diggs, David Williams, Nyemadi Louise Dunbar
30,000 Feet is a nonprofit organization dedicated to helping students ages 5 to 18 realize their full potential, through programs that integrate creative experiences and social-emotional learning. The 30K team needed a clear but comprehensive narrative piece to showcase its work, values, and theory of change. The tone, imagery and strategy behind the photography and design is meant to evoke feelings of hope, community and empowerment. Inspired by the book’s title, “Space for Excellence,” our design treats the type as art — giving the reader space and time to take in the words, the detail and the emotion in slowly. Pollen guided 30,000 Feet toward producing a printed book — something with tactile permanence that 30K could distribute throughout its community network. This book would work in tandem with pieces published on Pollen’s website and promoted through our social media channels.